If you are like me, then every time you log into your email, you have at least five "money saving" coupons for goods and services in your inbox. At first, I was excited to receive my one email a day from
Groupon to see what great service I could obtain at a ridiculously low price. Now it seems that everyday I receive a multitude of offers from dozens of similar companies. After reviewing the various "deals" I have purchased, I have to wonder, am I really saving money?
The deep discounts are great, especially when they are for something you really want to do or a restaurant you really want to try, and these types of offers are a great marketing tool especially for small businesses who need to get business in the door. These offers can be really tempting and consumers really should ask themselves,
"do I really need/want this?" before buying.
The marketing is simply genius:
act now (because tomorrow you cannot get this deal);
we have an app too (so you can click
buy now from your phone while sitting at a stoplight;
your credit card is already in our system so you don't need to hassle with grabbing your wallet; you can
print your coupon later or use your smart phone to present the coupon at the vendor's location.
In the past, I have made some smart purchases. I bought a Whole Foods $20 certificate for $10. I am in Whole Foods no less than twice a week, so clearly I benefited from that one. Today I was going to buy movie tickets for $6 which we all know is a good deal, though my friend beat me to the punch and bought both of our tickets. That is a good deal too. Once I bought one to a restaurant that I go to from time-to-time; also a good deal because I would be going to that restaurant again, coupon or no-coupon. These purchases all save us money.
Now for the less-than-good deals:
I bought a set of six laser-hair-removal sessions. I have always thought I wanted laser hair removal to eliminate the need for waxing or shaving. It turns out that the hair I most want gone (some annoying little ones on my face) will not respond to lasers because they are too light. Good news that they are so light (only I can really see them), bad news that I need to use my discount package to remove hair elsewhere that I probably wouldn't have bothered with but for the fact that I bought the coupon. $99 spent on something I definitely would not have paid full price for and definitely didn't need. Not to mention that every time I go in for a treatment, the technician tries to convince me I need botox (something at this time I am adamantly against).
I also once bought a mini-spa package. This included a facial, a haircut and style, a manicure and a pedicure also for $99. Obviously nothing offered was a necessity but it is always nice to have a day of pampering. Well the location was convenient enough and all services were at the same location, a relatively new day spa. The downside, the facial was a "mini facial" so it was only for about 20 minutes and the technician spent the entire time trying to sell me any and all of their products, as well as up-sell the service to a full facial or specialty facial, the haircut and style was okay with the exception of the stylist telling me that he is "not very good at styling fine hair" so I may want to finish blow drying it myself (seriously!), and the mani/pedi was given in an area that is adjacent to the salon where no less then three hairstylists were using blow dryers (loud - not relaxing). I even said to the nail tech (who could barely hear me) that the acoustics there were not good and she agreed. Another $99 impulse buy that I probably would have been better off without.
There are definitely some really great deals to be had, and these offers definitely allow many people to try things that they otherwise might not have tried. The upside to my experience is that now I don't feel that laser hair removal is something that I cannot afford, it is something I really do not want or need.
The danger of these offers is that many of us are impulsive and when we see something that just yesterday seemed unaffordable (or frivolous) and today we can afford it (and tomorrow it will be gone), the temptation to buy may be hard to resist. If you have been receiving these discount offers for some time, you know that some will repeat eventually, and some may not. In hard economic times, it is still okay to treat yourself from time-to-time but it is important to give yourself time to think before you purchase. When you do buy a "deal" remember that the vendor may not be making a lot of money on your purchase so they have a lot of incentive to upsell and add on to get more of your hard earned money. Be prepared for an encounter with an aggressive salesperson and do not feel bad saying "no" to the "botox special" or some other unnecessary offer.
The thing to remember is that these deals may be great but if you are spending money that you otherwise would not have spent at all, you are not saving money.
PS: please don't tell my husband about all of this! (I am joking, of course).
Submitted by:
Mindy Greenwald, Esq.
Bankruptcy Attorney at Greenwald & Hammond, PC